Invest

Investors

Invest in how Indian cities get their drinking water.

Water2door is a production-ready marketplace for drinking-water delivery, built for India. Two apps on one platform, a real money layer and compliance — built and tested before the first rupee of marketing.

Schedule a meeting Request the deck

Both open an e-mail to support@water2door.com until a booking link and the deck link are added.

Why now

A large, everyday market that is still offline.

  • US$3.6 bn1

    India’s packaged drinking-water market in 2025, projected to reach US$6.5 bn by 2032 (8.8% a year).

  • 15%2

    of urban Indian households use bottled water as their main source of drinking water (2022–23).

  • 24 bn3

    UPI payments in September 2026 alone. Paying a small, frequent bill on the phone is already normal.

  • Rules

    GST rules for e-commerce operators (TCS under s.52) and the DPDP Act 2023 favour suppliers who sell through compliant software over cash and paper.

Problem

Jar delivery is fragmented, cash-heavy and invisible.

Small local suppliers deliver 20 L jars in every city, mostly booked by phone and paid in cash, with no tracking, no record of jars and deposits, and no GST paper trail.

  • Ordered by phone call

    Jars are ordered by calling or messaging the supplier — and missed when nobody picks up.

  • No idea when it will come

    No ETA and no tracking. You wait at home, or the jar waits at the gate.

  • Cash at the door

    Most jars are paid in cash, so nothing is recorded and refunds are awkward.

  • Deposits that disappear

    Deposits are paid and jars change hands, but nobody keeps an accurate count.

  • No GST invoice

    Offices and shops need proper tax invoices. Small suppliers rarely issue them.

  • Quality on trust

    Licences and lab reports exist, but customers almost never get to see them.

Solution

One marketplace, two apps, one ledger.

Customers order from verified local suppliers and follow the delivery live. Suppliers run their shop, fleet and money in one app. Behind the scenes, Water2door runs operations, finance and compliance on the same platform.

  • Customer app

    Order in seconds. Track it to the door.

    iOS and Android · for homes, offices and housing societies

  • Partner app

    Run the whole water shop from one phone.

    One app for supplier owners, staff and drivers

  • Behind the scenes

    Water2door runs supplier verification and KYC review, payments, refunds and reconciliation, weekly settlements and payouts, GST documents, TCS and TDS.

    The Water2door team · internal

  • Customer app, home screen: Suppliers near you, your usual order and today's offers on one screen
    Suppliers near you, your usual order and today's offers on one screen
  • Customer app, subscriptions screen: Daily water on autopilot, with every delivery on a calendar
    Daily water on autopilot, with every delivery on a calendar
  • Partner app, incoming order screen: New orders ring loud, with a clear countdown to accept
    New orders ring loud, with a clear countdown to accept
  • Partner app, fleet map screen: See every driver on the live map
    See every driver on the live map
  • Partner app, driver mode, route screen: Today's route: every stop in order, with ETAs
    Today's route: every stop in order, with ETAs

Every feature, screen by screen Screens from the demo environment, with synthetic data.

Product depth

What is already built.

Phases 0 to 7 are built, tested and merged: from sign-in to settlements. Staging runs today; production infrastructure in India is written and validated, ready to apply.

Ordering & fulfilment

  • Server-side cart and exact quotes
  • Order state machine with timers
  • Slots, scheduled orders, subscriptions
  • Auto-dispatch, batching, driver routes
  • Live tracking with road routes and ETAs
  • Delivery codes, empties, jar ledger

Money

  • Double-entry ledger for every rupee
  • GST tax invoices, credit and debit notes
  • TCS and TDS per order
  • Weekly settlements with hold windows
  • Payouts: bank file; RazorpayX built
  • Payment reconciliation, compliance reports

Growth

  • Coupons and automatic offers
  • Platform-, supplier- or co-funded promotions
  • Referrals with abuse checks
  • Banners, announcements, push campaigns
  • Wallet credit with expiry
  • Analytics with consent

Business accounts

  • GSTIN-checked organisations
  • Account owners, buyers and delivery points
  • Credit limits with two-person approval
  • Postpaid orders and bulk orders
  • Monthly GST statements
  • Reminders and collections

Trust & operations

  • Supplier KYC review and lab reports
  • Support desk with SLAs and live chat
  • Reviews moderation, risk centre
  • Kill switches and feature flags
  • Roles, permissions, audit trail
  • English and हिन्दी throughout

Engineering

  • NestJS modular monolith: 84 modules
  • PostgreSQL + PostGIS, Redis, BullMQ
  • Expo apps for iOS and Android
  • Load tests (k6), chaos and restore drills
  • Terraform for AWS Mumbai (ready, not applied)
  • Staging live on Render

Comparison

Why Water2door wins against how it is done today.

Today, drinking water is bought by calling or messaging a local supplier, from quick-commerce apps that sell bottled water, or from suppliers who run billing software on their own. Categories, not named products — and no invented numbers.

  • Built for 20 L returnable jars

    Deposits, jars held and empties returned are part of every order — not an afterthought.

  • Made for recurring deliveries

    Subscriptions generate orders every night, so water arrives without anyone remembering to ask.

  • Local suppliers, not dark stores

    The shops that already deliver in your area, verified and brought online — they keep their customers.

  • Live tracking, for small fleets too

    From a bicycle to a truck, every delivery is tracked on the road route with an ETA.

  • GST and settlements handled

    Invoices, TCS and TDS, a ledger for every rupee and a weekly payout — done for the supplier.

  • Works for a one-phone shop

    An owner who also drives runs the whole business from one phone, in English or हिन्दी.

Water2door compared with ordering by phone or WhatsApp, quick-commerce apps and billing software for suppliers
What you get Water2door Phone or WhatsApp to a local supplier Quick-commerce apps (bottled water) Billing software for suppliers
20 L returnable jars, deposits on a ledger Yes Partly No Partly
Recurring deliveries (subscriptions) Yes Partly Partly Partly
The local supplier keeps the customer Yes Yes No Yes
Order any time, in a few taps Yes Partly Yes No
Live tracking with an ETA Yes No Yes No
Supplier verified, lab reports shown Yes No No No
GST invoice for every order Yes Partly Yes Yes
TCS, TDS and weekly settlements handled Yes No No Partly
The supplier’s own drivers, shifts and cash Yes No No Partly
Works for a one-person shop on a phone Yes Yes No Partly

Yes Partly, or only some of them No Typical capabilities of each category, not of any one product.

Revenue model

Commission and fees on every order.

Water2door does not buy or sell water. It earns a commission on goods and platform fees on each order; subscriptions and business accounts make that volume recurring. Rates are dated settings, changed only with two-person approval, and will be set at launch.

  • Commission on each order

    A percentage of the goods’ value, set per supplier and invoiced to the supplier with GST. It is deducted on the weekly settlement.

  • Platform fees

    A platform fee and a small-order fee to customers, on Water2door’s own GST invoice; surge fees in busy zones.

  • Subscriptions

    Recurring deliveries — daily, alternate days or chosen weekdays — generated every night. Predictable volume for every supplier.

  • Business accounts

    Offices, housing societies, shops and institutions order on credit and pay one monthly GST statement.

Unit economics — the mechanics

How a rupee flows.

The mechanics as built, without invented margins: what the customer pays, where each part goes, and when the supplier is paid.

  1. The customer pays

    Goods (GST included), any fees, a refundable jar deposit and an optional tip — by UPI, card, wallet, on account or in cash.

  2. Every part is posted

    Each component lands in a double-entry ledger with its tax treatment, from dated finance settings.

  3. Deductions are computed

    Commission and GST on it, TCS (GST s.52), TDS (Income-tax s.194-O), refunds the supplier bears, and cash its drivers already hold.

  4. A hold window passes

    Lines become payable after delivery plus a hold window (48 h by default), or when an open issue is resolved.

  5. The weekly settlement

    A statement per supplier, approved by a second person on the finance team, then a payout to the supplier’s validated bank account.

Where each part of an order’s money goes
Part of the order Belongs to How
Goods Supplier On the supplier’s GST tax invoice
Delivery and other fees Supplier or Water2door Who keeps each fee is configurable
Platform and small-order fees Water2door On Water2door’s own GST invoice
Commission Water2door Deducted from the supplier, with GST on it
TCS and TDS Government Collected by Water2door, credited to the supplier
Jar deposit Held, refundable By the supplier (default) or Water2door
Tip The driver In full, paid with the supplier’s payout

Go-to-market Plan

City by city, neighbourhood by neighbourhood.

Water2door is built for India’s cities. We start small and dense, where delivery is fast and suppliers know their streets — then repeat the playbook.

  1. Phase 1 · plan

    A first city, neighbourhood by neighbourhood

    Start where the first verified suppliers already deliver. Onboard suppliers in person (KYC, catalogue, fleet); bring their existing customers onto the app, then add local campaigns and referrals.

  2. Phase 2 · plan

    Density

    More neighbourhoods and suppliers in the first cities; business accounts for offices, housing societies and shops; subscriptions for predictable volume.

  3. Phase 3 · plan

    More Indian cities

    Repeat the playbook city by city: zones and suppliers as configuration, GST registration in each new state, local-language support.

Use of funds

Where the round goes.

Indicative split, to be confirmed with the round.

  • Supplier onboarding & operations

    — %

    Field team for verification and KYC, launch support in the first cities.

  • Customer acquisition

    — %

    Local launch campaigns, referrals and offers the platform funds.

  • Product & engineering

    — %

    Production infrastructure in India, store releases, WhatsApp ordering, supplier web.

  • Compliance, legal & working capital

    — %

    Tax and privacy counsel, audits, the external penetration test, buffers.

Roadmap

Built. Launching. Next.

  1. Built

    The whole product

    • Backend: orders, dispatch, live tracking, payments, wallet, jar ledger
    • Customer app (iOS, Android), English and हिन्दी
    • Partner app for owners, staff and drivers
    • Operations, finance and support tooling behind the scenes
    • Money layer: ledger, GST documents, settlements, payouts, reconciliation
    • Growth: promotions, referrals, campaigns
    • Business accounts with monthly statements
    • Security review, load tests and observability
  2. Launch

    Soft launch in India

    • Production infrastructure in India (designed and validated, not yet applied)
    • Live payment, SMS and calling provider accounts
    • App Store and Play Store releases
    • External penetration test before public launch
    • First verified suppliers and neighbourhoods
  3. Next

    After launch (plan)

    • WhatsApp notifications, then reorder over WhatsApp
    • Water tanker orders for societies and institutions
    • A web dashboard for suppliers
    • Loyalty rewards
    • More Indian cities (mostly configuration: zones, suppliers, languages)

Why invest

Six reasons to talk to us.

  • Built, not a slide

    The customer app, the partner app and the platform behind them are built and tested end to end — about 1,780 API end-to-end tests, load tests and a security review against OWASP ASVS and MASVS.

  • Everyday, repeat demand

    Drinking water is bought every few days. Subscriptions and business accounts turn that into planned, recurring orders.

  • Asset-light marketplace

    Suppliers own the water, the vehicles and the staff. Water2door owns the customer experience, the software and the money flow.

  • Compliance as a moat

    GST documents, TCS and TDS, reconciliation, privacy and audit are built in. That is hard to copy for informal players and valuable to suppliers.

  • A new city is configuration

    Zones, suppliers, time zones and fees are data. The multi-city checklist is documented: tax registration per state, routing data, languages.

  • Room to grow on the same rails

    WhatsApp ordering, water tankers for societies, a supplier web dashboard and loyalty all build on modules that already exist.

Team

The people building Water2door.

  • Founder name to confirm

    Founder & CEO

    Short bio: background, why water, what you built before.

  • Co-founder / key hire to confirm

    Operations

    Short bio: supplier networks, last-mile operations in India.

Seed round · Open — conversations under way

Let’s talk about the round.

Water2door is production-ready and built for India. We are talking to investors who know marketplaces, logistics or consumer India.

Schedule a meeting Request the deck

Or write to support@water2door.com

Sources

  1. India's packaged drinking water market: US$3.6 billion in 2025, projected US$6.5 billion by 2032 (8.8% CAGR). Persistence Market Research, “India Packaged Drinking Water Market — size, share and forecast, 2025–2032” (2025 (report published November 2025)).
  2. Bottled water is the principal source of drinking water for 15% of urban households in India. Data For India, citing the NSS 79th round (Comprehensive Annual Modular Survey), “Access to drinking water” (Survey 2022–23 (article updated October 2026)).
  3. UPI processed 24.07 billion transactions worth ₹29.37 lakh crore in September 2026. MediaNama, reporting NPCI data, “UPI transactions at 24.07 billion in September 2026: NPCI” (September 2026 (published 17 October 2026)).